Join our Knowledge Modelling team
As a knowledge modeler, you will help large companies create new sources of competitive advantage by modelling thinking patterns, mindsets, tacit knowledge, modes of engagements across individuals, teams, socio-communities, market ecosystems etc. This will require you to go beyond traditional ‘Data Science’ approach and think like an ‘Un-Data Scientist’.
Bringing New Insight into Old Challenges – The ‘un-data’ way
Using knowledge modeling, the un-data way, you can bring in new thinking in hitherto locked up spaces. For example:
- Safety in a Steel Plant: Instead of waiting for an accident to happen to learn about what to do to be safe, we knowledge-model the entire works area, processes, human activities, behaviours, etc. and predict the different unsafe practices. Then, we design a simple app that anyone – blue collar worker or the MD – can use to report these unsafe issues.
- Customer delight in public sector banks: In the midst of the crowds and chaos that is typical of public sector bank branches, we knowledge-model all the potential customer “mental outcomes”. We design simple tactics to serve these outcomes and train the staff accordingly. Soon, the same customer, who was earlier irritated and upset, is now satisfied and reassured of service.
- Defusing tensions in a police station: Police personnel deal with citizens who may be in different levels of emotional stress. Handling each one individual citizen becomes a Herculean task. We knowledge-model all the stories and concerns of citizens and the police staff, their engagements with the police station and we arm the police with a rich knowledge of what to expect, when and where. This empowerment helps in diffusing any tension caused because of differences of opinion between the police and the citizen
The Big Picture
The Internet, digital systems, and technology have created a data explosion. Every human activity has tons of data spewing out. However, while the most of the world sits trying to figure out all this data, we go back to the core of human activity – the cognitive knowledge sitting inside people’s heads and manifest in so many non-data ways – habits, mindsets, attitudes, dialogues, metaphors, etc.
Knowledge modeling works on this un-data and sense-makes the world of human systems.
A quick checklist to know if you are the right fit:
- You like to integrate the rigour of pure sciences (e.g. maths, statistics, physics etc.) with the richness of social sciences (e.g. humanities, ethnography, sociology, etc.)
- You have a knack to find hidden patterns and the desire to connect the dots from structured and unstructured data
- You love to build patterns and logical connects that give you a completely new perspective on things
- You have a MA/MSc degree (preferably in Maths/ Physics/ Stats) with or without prior experience
- You have a consistent track record of excellence –academic or other areas
- You are capable of working on equal terms with a highly intelligent, creative, result oriented multi-disciplinary group of people (from psychology, anthropology, engineering, mathematics etc.)
Interested? Apply here